Crank Up Your Visitor Volume With These 5 Traffic ... - Ezine Success

Few disciplines within traffic generation are more powerful than publishing. There are many different types of Internet Publishing:

Article Marketing

Also called Bum Marketing by some, this is the simple process of researching, developing and submitting articles that are directly related to the topic or niche of your product, service or web site. I list it first, because it is easy to learn and carries no cost overhead. It is also a long-term strategy, as your articles will end up in places you never dreamed possible during their creation.

The article development process should begin with long-tail keyword research that relates directly to your chosen field. If you concentrate on the right keywords, avoid keyword ?stuffing? your articles, and provide useful information about your topic, your articles will enjoy increasing amounts of ?air time? across the Internet.

Pay particular attention to two critical components of your article: the subject (if it isn?t read, you?re dead), and the author bio box (where most of the marketing mistakes are made)

Forum Marketing

This often overlooked and 100% free method of driving traffic is worthy of an entire book. There are some excellent offerings out there. Grab one. Forum marketing is the practice of searching for and participating in a forum or forums that are laser-focused on your niche. Posting helpful information that benefits other forum participants builds your ?street cred? in the forum, and, over time, starts the other participants wondering what you do outside that forum. That?s where the forum signature comes into play. If it?s carefully constructed, it can be a major source of traffic from forums where you have built a reputation as a helpful and friendly participant.

Blogger Blogs

Blogs are king these days. Few traffic generation tools are more powerful than blogs. Blogger, which is owned by Google, should be the freshly-minted Internet Marketer?s first venture into the realm of Blogging . It?s easy. It?s totally free. And it packs the punch of Google. Even seasoned marketers, with extensive WordPress blogs working on their behalf, still keep a few Blogger blogs around. They are a great place to start.

Community Blogging

This is an extremely overlooked resource. Fee-based and free communities alike regularly offer a blog for their participants to use. Why? Because the blog is extra user-generated content that acts like a honey pot for the search engines, thus benefit the community?s owner. The blog author gets a huge bonus as well. Instead of relegating their discussions about their sites to a signature, or an often hard-to-find profile, or carefully worded discussions that don?t overtly self-promote, they are allowed to blast away on the blog: links, announcements of upcoming events, developments related to their sites and businesses. The higher the visibility and page rank of the community, the more valuable the member blog becomes. Few take advantage of these, for some curious reason. I?ve seen communities of thousands, with just a handful of members taking advantage of the blogs.

Viral Reports and E-books

Of all the publishing tactics, these are arguably the most powerful ? and the most difficult to pull off. It?s possible to hide your lack of wordsmith prowess in a 500-word article or a forum post. Or even in your Ezine missives. It?s much, much harder to do so in a 25 or 50 page E-book. Viral publishing also requires some technical expertise in formatting and page layout that often looks easier than it is. You can hire someone to do it (even write the whole thing), but it gets expensive. All that aside, it?s certainly worth pursuing, as an E-book or special report that turns viral can make you a small fortune in a hurry if the monetization behind it is done properly.

Steve operates Internet Mentor [http://internetmentor.net], an online marketer training community and part of the Big Dog Mentoring Network [http://bigdogmentoring.com/index.php/m/Portfolio].

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